Judge Puts An End To Realtor Collusion on Commission Practices
ATTENTION PLACER, SACRAMENTO, & EL DORADO COUNTY HOMEOWNERS WHO ARE CONSIDERING SELLING BUT FRUSTRATED WITH THE OUTRAGEOUS COSTS OF REALTORS...
It’s finally possible to sell your home without paying 6% or more in Realtor fees. You no longer have to be forced to pay more than what you should, so you can have the protections and benefits you get in a full service listing agreement.
Relief is finally here for Homeowners like you Nationwide! Thanks to a court ruling that created a multi-billion dollar settlement. The lawsuit was filed by home sellers who felt like they were forced to sell their homes using rules favoring agents.
A court in Kansas City, Missouri in the case of Burnett v. NAR found the National Association of Realtors;Home Services of America, Inc; BHH Affiliates, LLC; HSF Affiliates, LLC; Keller Williams Realty, Inc; Realogy Holdings Corp.; RE/MAX all guilty of coming together to inflate commissions.
This was the first of dozens of cases filed across the country. Naming almost every big name brand in the real estate space, working their way through the courts now in multiple states. Including California!
If doing the math on what it would cost you in realtor fees has stopped you from putting your home on the market; you don’t have to wait any more.
The recent ruling has turned the real estate industry upside down. The rulings caused changes that benefit you but the window to take advantage of the benefits won’t be open for long.
Like with most lawsuits, things get overturned. Even if they don’t, the consequences of the judgments, most of the time, end up hurting those who won more than they help.
This recent case is nothing different. That’s why if you were thinking of selling, the time to act is now.
If you’ve considered doing it all yourself, but worry about the different things that could go wrong.
If you worry about legal loopholes that can bleed you dry due to not knowing the changes with local and federal laws and what paperwork is required.
You don’t have to worry about that any longer.
It’s your home and your equity and you should be entitled to benefit from it and not feel like you’re forced to give it away.
Your home and situation are unique, just like you! So should be what you pay; for the help and protection you need when putting your home on the market.
I learned this lesson 20 years ago with a broker who changed my life! He taught me the power of seeing and treating everyone as individuals.
I remember like it was yesterday…
I was having lunch and relaxing on my lunch break from my massage therapy job…
I was just about to lay down and take a nap, because my lunch breaks used to be three hours long, when my phone rang…
It was my cousin who I happened to be renting from at the time.
He had inherited my grandmother's home free and clear and let me and my wife at the time rent it from him.
I could tell right away from the tone in his voice this wasn’t a regular call. He wasn’t calling just to say “hi.”
He started by stuttering a bit, and speaking softly as he asked me how I was doing. This was completely abnormal.
After we said our “hellos” he hit me with it.
He told me he was selling the house.
If I wanted to buy it; he would do what he could to sell it to me and if not that I may have to move.
We hadn’t been there that long and were just settling in. All I could think about while he was talking was I don’t want to have to move again.
My Heart Sank...
I never even thought about buying a house; it wasn't anything I really aspired to do at the time.
I thanked him for the offer and told him I’d have to think about it.
Honestly, I had no idea what I was going to think about.
I had no clue on how to even begin to figure out if it was something I could pull off.
I finished my lunch......
and instead of sleeping for the rest of my break, I just sat in my therapy room with the lights off, in the quiet…stressing.
After a while my office manager knocked on my door and told me my next patient was there and asked if I was ready.
I was so deep in thought, the knock startled me. I quickly tried to compose myself and said yes.
I tried hard to shake it off and put on a smile.
My patient happened to be an older lady whose son was a real estate and mortgage broker.
She was always attentive and could tell that there was something off about me.
She asked me what was wrong and I told her it was nothing…
She told me, “Come on, you could tell me.” So I did…
I explained about my living situation and she told me that I needed to talk to her son and that if anyone could help, he could…
Before this conversation, I had no clue that her son did what he did.
So I got his number, gave him a call, and ended up meeting with him later that week.
My wife and I attended the meeting. We told him exactly where we stood and he, without hesitation, told me that if my cousin was willing to work with me; he could make the purchase happen.
I got everything I needed from him and presented it to my cousin. My cousin agreed!
I opened escrow… 30 days later I was a homeowner!
What I learned from that experience was that being just a real estate broker isn’t enough. I learned that it takes more than just knowing real estate. You have to know mortgages, taxes, insurance, and about everything else tied to the home buying and selling process. I was taught that the average agent can’t help the typical person looking for help because they only know and understand real estate.
I got lucky because the broker offered to teach me the business when he saw that I understood things the first time he explained them.
He told me that he taught people for free as his way of giving back to an industry that had given so much to him so I took him up on the offer.
On the first day of classes, at his office before we started, he made me promise…
If I ever find myself in the position to create something that could help someone else with their real estate goals, I do it! Regardless of what anyone else thinks about what I create.
As You Know, There Is No Shortage of Real Estate Brokers & Agents.
I’m sure you also know that even though they are all in the same business, not all of them do things the same. In fact your experience and level of service can vary greatly from amazing to nightmarish. What you may not know is right now 90% of the licensed agents have been in the business for less than five years.
What this means for you is that it’s almost impossible to know who is the person or company that could help you best.
Most active agents have no clue about what a normal market or interest rate challenged market looks like or how to be successful in one.
When all you’re trying to do is sell your home without loosing your shirt it’s hard to figure out which is the best choice to go with.
All you want is to be able to get the most money possible in your pocket when you sell, right?
You want to make sure that when you accept an offer it’s going to actually close?
You want to not get beat up with unexpected repair requests after you’ve accepted an offer?
You want to make sure you’re selling at the right time?
You want to ensure that when you have to move; it’s on your terms?
You want to make sure that after you’ve sold your home the buyer can’t come after you for anything they claim you missed or did wrong, right?
I know you’re worried about paying more than you need to for help and feel like you probably could do it all yourself but do you want to and should you?
You Have A Choice To Make...
You Can Go On & Try It Yourself...
Taking the time to learn all the legal requirements, best practices, and figuring out what forms you need and what vendors you should hire.
You can take the time to answer all the calls from agents who have buyers trying to get you to pay them for bringing you a buyer.
You can take calls from investors who think because you're selling it yourself; they can get you to agree to sell to them for below what it's truly worth.
What about all the pretend investors who took a course from a guru and want you to finance the entire thing to them over 40 years at zero interest?
You can make all the calls to the buyers' lenders and see if they’ve really pre-approved them or just pre-qualified them.
You can try to figure out what an appraiser or home inspector may call out during their inspections to try to fix it ahead of time.
You can wait till it’s discovered and then spend days fighting with the buyer about how to fix it or how much money you’re okay giving them to fix it themselves.
You can spend your weekends letting random strangers walk through your house.
Strangers who may or may not be looking, or even be approved, ask you a million questions.
You can do all that and more, doing it on your own.
Another option, hire a real estate agent who only knows real estate & you could pay them 6% or more of your hard earned equity...
An agent who has no clue what things to look for when reviewing a buyers approval letter.
Or what questions to ask a lender to ensure that they actually did qualify them.
Or even what lenders or loan programs may be problematic that you may want to avoid.
You can go with a real estate agent who hasn’t been trained as a loan officer.
An agent who doesn’t know what red flags to look for to ensure you don’t fall out of escrow and to ensure you will close.
You can hire an agent who doesn’t understand the insurance market in California and risk that your home doesn’t sell because of it.
You can use an agent who has no clue about how interest rate moves matter. An agent who doesn't get how political events and global conflicts can impact and hurt you in the selling of your home.
You can go with someone who does real estate part time or got in the business just a few years ago and who has no clue about negotiations.
You can rely on someone who is an agent only, and is inexperienced.
....or a broker, who doesn’t understand how to manage transactions at a high level.
Or you could do something completely different…
You could take advantage of what’s going on and the changes that are here and use them to your advantage.
Hi! My name is Guillermo Serafin, I’m a real estate, mortgage, and insurance broker.
I’m also a certified tax preparer, investor, and wealth strategist.
I’ve been in real estate for 20 years as of this January, 2024.
I have seen the up markets, down markets, the pandemic and unprecedented markets.
I’ve watched while all the big brands fight to kill any efforts people make to create solutions that may save homeowners like you money.
They’ll always fight anything that will make it harder for them to keep growing their bottom line at your expense.
I know all the tactics, tricks, scripts, and reasons they’ve given you and I’m here to tell you that you no longer have to fall for any of it.
It’s time that you, as a homeowner, take control! Remember, you have options.
Your only choice shouldn’t be to do it alone and risk everything you’ve worked so hard to have.
That’s why I created…
The Smooth & Easy Home-Selling System To Get You The Maximum Profits For Your Home The Market Will Support.
The Complete Answer To Inflated Commissions.
Get full representation, total protection, and VIP service at a fraction of what others charge.
To learn how much you can save and how it all works...
Click here and enter your info and we'll get you a quote.
It's simple and painless
Here's what the form looks like. Just a few bits of information and that's it.
Easy and hassle free.
Remember the gig is up for the traditional real estate broker model and you now hold all the cards. It’s your right to get the most you can for your home at a reasonable and fair price.
Don’t fall for all the same old scare tactics and become a victim of them.
Get informed of your options and how much you can save right now.
Get a market tracker so that you can know how you’re doing vs the other homes on the market.
Get a pre-qualification process so you know that the offers you get are worth more than just the paper they're written on.
Get a home prepping process to know there'll be no surprises once you’re in contract that will have you renegotiating with your buyer.
Get a price point confirmation analysis to ensure your home doesn’t sit on the market forever and then forces you to chase the market with price drops.
Get a broker willing to tell you what you need to hear! So they don’t have to come back and beg you to make changes or compromise later. So that your home sells for what it could sell for, not the reduced price you have to eventually sell for.
Get an Omni presence marketing strategy so that you know your home is getting the highest and best exposure.
Get an offer filtration strategy so that you don’t waste your time with offers that make no sense or that won’t get you what you want and need.
Get a buyer screening process to ensure that the buyers are serious and able to actually make an offer that can close.
Get an agent screening process so that you’re confident that the buyer's agent knows what they're doing. So that your confident their paperwork won’t be prepared incorrectly and potentially create delays or kill your deal.
Get an ideal buyer profile so you know the best place to find your buyer.
Get a vendor process, so that you can feel secure that everyone on your team is experienced and won’t drop the ball at the last minute.
Everything You Need To Get Your Home Sold For As Much As Possible Without Headaches, Heartaches, or Delays.
All In One Place In A Tested, Proven, Smooth Running System
Don’t fall for the over priced trickery…
Let the change, forced on the real estate industry by the recent ruling against agents and brokers, work in your favor.
It has created the opportunity that’s in front of you now.
Take control of selling your home like never before.
The facts are all there, it's up to you now.
Just be sure, whatever you choose, you can look at yourself in the mirror after and will be okay with what ends up in your bank account after closing.
It costs you nothing to learn your rights!
So click here to see how it works.
P.S. Remember, you don’t have to pay the same inflated real estate commissions for subpar service any more. You have a choice.
P.P.S. You can do nothing, go with your neighbor, friend, or that agent who’s always mailing you about how they're number one, and the best at what they do... What will that get you?
Less money in your pocket.
A 50/50 chance that nothing will go wrong.
A $50 closing gift, and a thank you for making their Mercedes payment…
You deserve to turn your equity into as much cash as possible. So click here to protect yourself and your money.
Serve First Realty | info@servefirstrealty.com
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